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Bachelor of Science
of Business Studies (Marketing)

bsc, ulster, market, finance, ug, university, bcom, bba

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Entry Criteria 12th Completed
Duration 3 Years
Location Chennai & Belfast
Fees ₹225,000 + taxes
Next intake July 2022
Your Future Campus

Your Journey!

 

KCIC (First 2 years)

Year 1 – 120 Credits – Level 4
Year 2 – 120 Credits – Level 5

Ulster University (Final 1 year)

Year 3 – 120 credits  – B.Sc (Hons.),
Belfast, United Kingdom

Student Memberships

Chartered Management Institute (CMI)
Digital Marketing Institute (DMI)

Professional Recognition

Association of Chartered Certified Accountants (ACCA)
Chartered Institute of Management Accountants (CIMA)

Post Study Work in the UK

– Graduate Visa Route (Post-Study Work Visa for 2 years)
– Leading to Tier 2 Visa

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Your Journey!

After UTS, we also provide two year work visa.

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Programme Overview

King’s Cornerstone, Best International College partners with Ulster University to present an across-the-world academic experience, an opportunity to be a part of the world’s most happening student communities, and a world-class degree. Bachelor of Science (Hons.) Business Studies (Marketing) degree is a 2+1 year study with Kings Cornerstone International College and Ulster University, Belfast, UK,. This qualification is aligned with NEP2020 for progressive awards, when learners successfully complete the Certificate, Diploma and Bachelors within 3 years.

Learners begin with concepts for Becoming a Marketing Leader of Tomorrow, from their Year 1 with industry networking, training, and further progressing to corporate topics and internships with global companies of the corporate world. The degree aims at developing critical thinking, strategic management for budding Marketing Specialists to harbour an edge in the international market. This program has multiple awards, from world’s leading testing & assessment company Pearson, Ulster University & a multitude of choices from vendor certificates or training programs.

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What you will study

Employers value the skills and knowledge that our students bring to the workplace, and many organisations/institutions recognise our qualifications. The validation of working with industry experts is key to structuring BSc programmes to meet industry standards. Kings Cornerstone will deliver core engineering subjects within the first 2 years, then transfer abroad to pursue their remaining 1-year period with Ulster University. While hosting an active academic community, students are encouraged to participate in Clubs and Societies, with numerous events running around the year. With business hubs around the locale, Belfast’s campuses are a landmark of industry engagement, and a great base for student stalwarts to make a positive social impact. Courses taught in the first two years of this study are available under Syllabus.

Syllabus

Your syllabus, outlines all the essential information of this course, including topics you will study and related reading materials. This will help you understand how you will be graded, understand assignments, and stay organised.

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Industry Focused Program

industry connection

Industry Connections

professional recognition

Professional Recognition

ranking

Rankings

Details

The course is shaped by leading global companies, for a seamless transition of creating job-ready graduates. Marketing Specialists receive a range of opportunities in close to all management sectors of the economy. Subjects encompass fields of Digital Marketing Live, Analysis and Insights in Marketing, Strategic Sustainable Marketing, Communication and Branding in a Digital Age, etc. to name a few. Students can exercise the option of undertaking course-appointed internships, or claim credit for their relevant experience in a particular field.

For years, institutions have valued the skills and knowledge of application-based learning that students of Pearson-based curriculum bring to the world of work. Endorsements were received from well-known companies like CDC Wealth Management, Caterpillar, and Castle Howard. Employability skills and competencies for student career success is the key focus for this qualification by delivering learning that is rooted in the real world and to developing work-ready graduates with the professional skills and behaviours that represent a professional attitude.

With Ulster’s involvement in leading Marketing communities like Chartered Management Institute (CMI) and Digital Marketing Institute (DMI) , student members can access webinars, professional courses and interactions with several major companies and NGOs. Core competencies are developed on programme in a balanced framework of cognitive (knowledge), affective (behaviours) and psychomotor (practical) learning outcomes to encourage a more vocational and practical approach to learning. Final year projects are designed to include direct involvement of global companies, providing a haven of access and insight into well-known business economies

Unlike other programs, these study abroad courses offers multiple awards, membership from Industry and professional bodies. The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. Students will be assigned a dedicated supervisor who will provide guidance throughout the projects.

Ulster University has been placed in the top 50 in the Complete University Guide (CUG) rankings of 2022, UK

– No. 44 in the UK, (CUG)
– 13th in Research Intensity
– 94% students from Ulster university are either in work or pursue further studies (DLHE Survey)

Teaching includes learning from tutoring, case study, webinars, guest speakers from Industry, peer to peer discussion, presentation, role play, assignments (variety of forms including practical and written. Learners will be assessed based on their coursework (Harvard Systems) instead of an exam.

Course is aligned with the internship/apprenticeship framework from year two, learners must collaborate with industry to align with occupational standards to improve KSB’s (Knowledge, Skills and Behaviour). Industry is at the heart of KCIC & Ulster University’s qualifications. Co-designed with industry, students and education experts, KCIC & Ulster’s BSc provides real-world experience as well as academic knowledge. Required Occupational Standards for BSc graduates cover a range of responsibilities and are embedded from initial stages of the program.

Sample Ulster University Degree

BSc (Hons.) Business Studies (Marketing) will be awarded upon completion of the 3-year period at Belfast campus. This degree is accredited by Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA). Using this qualification you may apply for the following visa options.

– Graduate Visa Route (Post-Study Work Visa for 2 years)
– Leading to Tier 2 Visa
– Progressing to ‘Indefinite Leave to Return’

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BTEC HN Award

This is a university packaged program with Pearson HN Award. Learners will complete 240 credits awarded during the first two years, prior transferring to Ulster University, to complete the remaining modules. The Pearson qualification integrates industry accreditations through Association of Chartered Certified Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Chartered Management Institute (CMI) and Digital Marketing Institute (DMI).
Using this certificate learners may apply for part-time work in the UK while studying. Under the current revisions from the UK Government, students are eligible to work up to 20 hrs/per week while studying and full time during semester breaks*.

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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries.

  • 16+ Real world Case study
  • Practical & Assignment based assessments
  • Work integrated learning with Industry partners
  • First two years of the program is designed and developed Pearson, UK
  • Get mentored by Industry professionals
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Marketing Research Case Study

Marketing Research Case Study #1: Social Media’s Halo Effect on Organic Search
Is a mention without a link worth anything? It can be! This case study from the Level Ten Design blog recounts the effects on a client’s traffic after Selena Gomez mentioned the business on Twitter. The author guesses that the reach of that tweet, including retweets, was well over a million, and the site’s analytics saw a huge boost in organic traffic and brand-related keyword searches (what he called “a halo effect)

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Internet Marketing Case Study

Squeeze Page Optimization: How to Get 700+ Free Leads and a 64% Conversion Rate
Viper Chill (Glen Alsop) has written a ton of case studies on his blog – after a while, all his success gets annoying. (Just kidding.) This one is an analysis of a squeeze page he created that had an extraordinarily high conversion rate of 64%. The offer was a free e-book, but there was a catch: “In order for people to get the guide (you guessed it) they had to Tweet or Facebook share a link to my website.” This ended up sending hundreds of additional visitors.

The KCIC Advantage

University Packaged | Credit Transfer Programs

I’m interested in this Program

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    What's Included in the Fees

    • Study/aquire 240 credit UU points in KCIC
    • Pearson BTEC L5 award (Marketing) – 240 credits
    • Year 3 transfer paperwork & Assistance
    • Visa & housing support
    • Bank loan guidance & assistance
    • Exam fess
    • eBooks & Studio charges
    • Portal access to LMS
    • Software access

    For more courses, click below:

    Bachelor of Science of Business Studies (Enterprise) in UK | Ulster University

    Bachelor of Science of Business Studies (Accounting) in UK | Ulster University

    Eligibility Requirement

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    Instructors

    Learn from India’s top Business Studies faculty and industry leaders

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    Prof. Francesca Lacopi

    School of Electrical and Data Engineering

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    Prof. Joanne Tipper

    Head Of School, Biomedical Engineering

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    Prof. Paul Kennedy

    School of Mechanical and Mechatronic Engineering

    Testimonial

    Very content with my learning at KCIC, learning two years of my international program here has reduced the cost of study abroad by 60%, and I am excited about my international career.

    Student Avatar Anish

    KCIC offers a different learning environment, unconventional educational methods, with opportunities combined with industrial visits, workshops, and other things, to compete at international level.

    Student Avatar Annie

    I was studying Aeronautical in a traditional college, hearing Cornerstone I shifted from Bangalore and joined here. The foundation year started with direct aerospace units, unlike other colleges.

    Student Avatar Joshua Ravi

    Frequently Asked Questions

    First, two years at Chennai campus is limited to 20-25 students per class. Every year we plan to recruit 250 to 300 students across all departments giving them the assured transfer to Melbourne campus. However, the final years at the Melbourne campus gives you the multicultural environment with 81,000 students studying across the RMIT.

    Kings Cornerstone, one of the best colleges for international students will provide fundamental tools and equipment required for the first two years. The first two years at Kings Cornerstone is a solid foundation to advanced learning at RMIT Melbourne. Since the final years are planned in Melbourne, the facilities provided to students are world-class. They access the same materials, tools, technology what is currently used in the industry.

    Take a virtual tour to RMIT manufacturing facility that you have access during the final years at Melbourne. Check out ‘This is Engineering at RMIT’, ‘EMBER – an engineering innovation’ RMIT’s New Academic Street and Telstra Challenge Projects at RMIT.

    Most students enrol in our programs seeking a continuing career in their preferred field. The return on investment is very high if you chose to work in Melbourne, London, Toronto and Dublin when compared to the salaries paid in India. So, we recommend students seeking global career to enrol. If you are looking to return to India or seeking local placements or local jobs, then you don’t need to study at Kings Cornerstone or take study abroad route, there are plenty on good local institutions in India who can help.

    We are looking for a passionate learner willing to study realistically, apply reasoning and ability to learn by doing, but not someone who can memorise and write the whole book without practised knowledge. Hence, your higher secondary results do not make any weight in the selection process, except for your functional abilities. Your entry to our programs depends on your statement of purpose and a personal interview with the academic board but not your higher secondary marks. So plan well for your admission interview and rationalising SOP.

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