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Bachelor of Science
of Business Studies (Marketing)

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Entry score 6.0 CGPA
Duration 3 Years
Location Chennai & Belfast-UK
Fees ₹150,000 + taxes
Next intake July / Feb
Your Future Campus

Your Journey!

After Ulster, we also provide two year work visa.

KCIC (First 2 years)

Year 1 – Level 4 – Certificate
Year 2 – Level 5 – Diploma

Ulster (Final 2 years)

Year 3 – Bachelors in Ulster

Membership

ACCA, DMI, ICAEW, CIMA

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Your career in Business School

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Honours graduates are also well positioned to avail of the Ulster Business School’s full and/or part time postgraduate learning opportunities. Average starting salary is £21k(21 lacs) p.a

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What you will study

The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, case studies and projects

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Industry Focused Program

industry connection

Industry Connections

professional recognition

Professional Recognition

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Rankings

Details

On completion of the undergraduate degree, there are many options to pursue a master degree qualification. Ulster University will grant you a maximum recognition of prior learning for the master degree based on completed undergraduate studies.

1. You will also receive qualification award from Pearson BTEC Level 5 in Mechanical Engineering for the first two years of your study in India. The combination of vocational and the professional award gives you edge over other programs.

When you choose to study at the UU,you get to experience the best of both worlds – a great degree and exposure to UU industry partners.

Accredited By:

Digital Marketing Institute (DMI)

Chartered Institute of Management Accountants (CIMA)

Chartered Management Institute (CMI)

Ulster ranks #2 in Northern Ireland.

We create engaging student learning experiences!

Curriculum integrates creativity, innovation and technology — to create inspiring learning experiences for students

Promote innovation in learning — empowering teaching staff to integrate the best of online and face-to-face experience

Enable students to engage with new ideas online before class — so that they can benefit from active and collaborative experiences in innovative learning spaces on campus

Implemented evidence-based good practice in teaching and learning — promoting interactive, engaging and personal learning experiences for our students

Collaborative work-integrated learning, internships and transdisciplinary learning outcomes, along with authentic assessments — to give our students the skills needed to succeed in the workplace

https://youtu.be/XAmEGADLuBA

Graduates from this course are now working for:

Belfast City Council
Diageo
HMC Global
iONOLOGY
Irish Distillers Pernod Ricard
Old Mill Saddlery
Randox”

Ulster University

You’ll receive Bachelor of Science of Business Studies (Marketing) from Ulster University, Belfast, UK upon successful completion of the program in UK. This degree is accredited by the Chartered Management Institute(CMI). This program also prepares you for job roles such as Brand Manager, Business Owner Manager, Sales and Marketing Manager and Human Resource Manager.

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Certificate & Memberships

You will also receive a BTEC Diploma Certificate in Business include enhanced work-related curriculum that is designed to address an increasing need for high quality professional and technical education pathways equipping students with the right skills and competencies for the workplace like The BBC, IBM, Tesco, Newport Wafer Fab and Worldpay E-commerce.

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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries.

  • 16+ Real world Case study
  • Practical & Assignment based assessments
  • Work integrated learning with Industry partners
  • First two years of the program is designed and developed Pearson, UK
  • Get mentored by Industry professionals
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Marketing Research Case Study

Marketing Research Case Study #1: Social Media’s Halo Effect on Organic Search
Is a mention without a link worth anything? It can be! This case study from the Level Ten Design blog recounts the effects on a client’s traffic after Selena Gomez mentioned the business on Twitter. The author guesses that the reach of that tweet, including retweets, was well over a million, and the site’s analytics saw a huge boost in organic traffic and brand-related keyword searches (what he called “a halo effect)

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Internet Marketing Case Study

Internet Marketing Case Study #2: Squeeze Page Optimization: How to Get 700+ Free Leads and a 64% Conversion Rate
Viper Chill (Glen Alsop) has written a ton of case studies on his blog – after a while, all his success gets annoying. (Just kidding.) This one is an analysis of a squeeze page he created that had an extraordinarily high conversion rate of 64%. The offer was a free e-book, but there was a catch: “In order for people to get the guide (you guessed it) they had to Tweet or Facebook share a link to my website.” This ended up sending hundreds of additional visitors.

The KCIC Advantage

University Packaged | Credit transfer

I’m interested in this Program

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    What's Included in the Fees

    • Study/aquire 240 credit SU points in KCIC
    • Pearson BTEC L5 award (Marketing) – 240 credits
    • Year 3 transfer paperwork & Assistance
    • Visa & housing support
    • Bank loan guidance & assistance
    • Exam fess
    • eBooks & Studio charges
    • Portal access to LMS
    • Software access

    Instructors

    Learn from India’s top Business Studies faculty and industry leaders

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    Prof. Francesca Lacopi

    School of Electrical and Data Engineering

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    Prof. Joanne Tipper

    Head Of School, Biomedical Engineering School of Biomedical Engineering

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    Prof. Paul Kennedy

    School of Mechanical and Mechatronic Engineering

    Testimonial

    Very content with my learning at KCIC, learning two years of my international program here has reduced the cost of study abroad by 60%, and I am excited about my international career.

    Student Avatar Anish

    KCIC offers a different learning environment, unconventional educational methods, with opportunities combined with industrial visits, workshops, and other things, to compete at international level.

    Student Avatar Annie

    I was studying Aeronautical in a traditional college, hearing Cornerstone I shifted from Bangalore and joined here. The foundation year started with direct aerospace units, unlike other colleges.

    Student Avatar Joshua Ravi

    Frequently Asked Questions

    First, two years at Chennai campus is limited to 20-25 students per class. Every year we plan to recruit 250 to 300 students across all departments giving them the assured transfer to Melbourne campus. However, the final years at the Melbourne campus gives you the multicultural environment with 81,000 students studying across the RMIT.

    Kings Cornerstone will provide fundamental tools and equipment required for the first two years. The first two years at Kings Cornerstone is a solid foundation to advanced learning at RMIT Melbourne. Since the final years are planned in Melbourne, the facilities provided to students are world-class. They access the same materials, tools, technology what is currently used in the industry.

    Take a virtual tour to RMIT manufacturing facility that you have access during the final years at Melbourne. Check out ‘This is Engineering at RMIT’, ‘EMBER – an engineering innovation’ RMIT’s New Academic Street and Telstra Challenge Projects at RMIT.

    Most students enrol in our programs seeking a continuing career in their preferred field. The return on investment is very high if you chose to work in Melbourne, London, Toronto and Dublin when compared to the salaries paid in India. So, we recommend students seeking global career to enrol. If you are looking to return to India or seeking local placements or local jobs, then you don’t need to study at Kings Cornerstone or take study abroad route, there are plenty on good local institutions in India who can help.

    We are looking for a passionate learner willing to study realistically, apply reasoning and ability to learn by doing, but not someone who can memorise and write the whole book without practised knowledge. Hence, your higher secondary results do not make any weight in the selection process, except for your functional abilities. Your entry to our programs depends on your statement of purpose and a personal interview with the academic board but not your higher secondary marks. So plan well for your admission interview and rationalising SOP.

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