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Bachelor of Arts (Hons)
Business & Marketing

university, of, Sunderland, accounts, sales, export, import, bachelors, Barts, arts, ug, bcom, bba, Business Organisations and Society, Business Management Skills Development, Understanding Markets and Marketing, Fundamentals of Financial Decision Making, Managing Self and Others, Delivering Projects for Organisational Success, Integrated Marketing Practice, Analysis and Insights for Marketing, Applied Placement Portfolio 1, Strategic Leadership and Collaboration, Managing Business Continuity and Resilience, Business Consultancy Project, Communication and Branding in the Digital Age

Entry Criteria 85% KCAT Entrance
Duration 3 Years
Location Chennai & HK, China
Fees per semester ₹1,12,500 + taxes
Next intake September 2022
Your Future Campus

Your Journey!

 

KCIC (First 2 years)

Year 1 – 120 Credits – Level 4
Year 2 – 120 Credits – Level 5

University of Sunderland (Final 1 year)

Year 3  – 120 Credits – B.A (Hons) Degree
Sunderland, United Kingdom | HK Campus, Hong Kong

Student Memberships

Chartered Management Institute (CMI)
Digital Marketing Institute (DMI)

Professional Recognition

Association of Chartered Certified Accountants (ACCA)
Chartered Institute of Management Accountants (CIMA)

Post Study Work in the UK

– Graduate Visa Route (Post-Study Work Visa for 2 years)
– Leading to Tier 2 Visa

* Graduate Route Visa is only applicable for students graduating from the Sunderland Campus, UK

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Your Journey!

After UTS, we also provide two year work visa.

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Programme Overview

King’s Cornerstone, Best International College partners with University of Sunderland to present an across-the-world academic experience, an opportunity to be a part of the world’s most happening student communities, and a world-class degree. Bachelor of Arts (Hons.) Marketing degree is a 2+1 year study with Kings Cornerstone International College and University of Sunderland, UK / Hong Kong. This qualification is aligned with NEP2020 for progressive awards, when learners successfully complete the Certificate, Diploma and Bachelors within 3 years.

Learners begin with concepts for Becoming a Marketing Leader of Tomorrow, from their Year 1 with industry networking, training, and further progressing to corporate topics and internships with global companies of the corporate world. The degree aims at developing critical thinking, strategic management for budding Marketing Specialists to harbour an edge in the international market. This program has multiple awards, from world’s leading testing & assessment company Pearson, University of Sunderland & a multitude of choices from vendor certificates or training programs.

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What you will study

Employers value the skills and knowledge that our students bring to the workplace, and many organisations/institutions recognise our qualifications. The validation of working with industry experts is key to structuring BA programmes to meet industry standards. Kings Cornerstone will deliver core engineering subjects within the first 2 years, then transfer abroad to pursue their remaining 1-year period with University of Sunderland. While hosting an active academic community, students are encouraged to participate in Clubs and Societies, with numerous events running around the year. With business hubs around the locale, Sunderland’s campuses are a landmark of industry engagement, and a great base for student stalwarts to make a positive social impact. Courses taught in the first two years of this study are available under Syllabus.

Syllabus

Your syllabus, outlines all the essential information of this course, including topics you will study and related reading materials. This will help you understand how you will be graded, understand assignments, and stay organised.

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Industry Focused Program

industry connection

Industry Connections

professional recognition

Professional Recognition

ranking

Rankings

Details

The course is shaped by leading global companies, for a seamless transition of creating job-ready graduates. Marketing Specialists receive a range of opportunities in close to all management sectors of the economy. Subjects encompass fields of Digital Marketing Live, Analysis and Insights in Marketing, Strategic Sustainable Marketing, COmmunication and Branding in a Digital Age, etc. to name a few. Students can exercise the option of undertaking course-appointed internships, or claim credit for their relevant experience in a particular field.

For years, institutions have valued the skills and knowledge of application-based learning that students of Pearson-based curriculum bring to the world of work. Endorsements were received from well-known companies like CDC Wealth Management, Caterpillar, and Castle Howard. Employability skills and competencies for student career success is the key focus for this qualification by delivering learning that is rooted in the real world and to developing work-ready graduates with the professional skills and behaviours that represent a professional attitude.

With Sunderland’s involvement in leading Marketing communities like Chartered Management Institute (CMI) and Digital Marketing Institute (DMI) , student members can access webinars, professional courses and interactions with several major companies and NGOs. Core competencies are developed on programme in a balanced framework of cognitive (knowledge), affective (behaviours) and psychomotor (practical) learning outcomes to encourage a more vocational and practical approach to learning. Final year projects are designed to include direct involvement of global companies, providing a haven of access and insight into well-known business economies

Unlike other programs, these study abroad courses offers multiple awards, membership from Industry and professional bodies. The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies.The Sunderland Marketing Hub provides free marketing advice to businesses and offers final year students the opportunity to act as marketing consultants. Students will be assigned a dedicated supervisor who will provide guidance throughout the projects.

University of Sunderland has produced industry experts and continues to work towards setting high technical standards.

– A full 5 stars for Teaching, Employability, Internalisation, Facilities and Inclusiveness (QS)
– ⅘ overall for Specialist Criteria: Innovation (QS)

Teaching includes learning from tutoring, case study, webinars, guest speakers from Industry, peer to peer discussion, presentation, role play, assignments (variety of forms including practical and written. Learners will be assessed based on their coursework (Harvard Systems) instead of an exam.

Course is aligned with the internship/apprenticeship framework from year two, learners must collaborate with industry to align with occupational standards to improve KSB’s (Knowledge, Skills and Behaviour). Industry is at the heart of KCIC & University of Sunderland’s qualifications. Co-designed with industry, students and education experts, KCIC & Sunderland’s BA provides real-world experience as well as academic knowledge. Required Occupational Standards for BA graduates cover a range of responsibilities and are embedded from initial stages of the program.

Sample University of Sunderland Degree

BA (Hons.) Marketing will be awarded upon completion of the 3-year period at Sunderland campus. This degree is accredited by Association of Chartered Certified Accountants (ACCA) and Chartered Institute of Management Accountants (CIMA). Using this qualification you may apply for the following visa options*.

– Graduate Visa Route (Post-Study Work Visa for 2 years)
– Leading to Tier 2 Visa
– Progressing to ‘Indefinite Leave to Return’

* Graduate Route Visa is only applicable for students graduating from the Sunderland Campus, UK

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BTEC HN Award

This is a university packaged program with Pearson HN Award. Learners will complete 240 credits awarded during the first two years, prior transferring to University of Sunderland, to complete the remaining modules. The ATHE qualification integrates industry accreditations through Association of Chartered Certified Accountants (ACCA), Chartered Institute of Management Accountants (CIMA), Chartered Management Institute (CMI) and Digital Marketing Institute (DMI).
Using this certificate learners may apply for part-time work in the UK / Hong Kong while studying. Under the current revisions from the UK Government, students are eligible to work up to 20 hrs/per week while studying and full time during semester breaks*.

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Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries.

  • 16+ Real world Case study
  • Practical & Assignment based assessments
  • Work integrated learning with Industry partners
  • First two years of the program is designed and developed Pearson, UK
  • Get mentored by Industry professionals
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Godrej group

The case explains the training and development initiatives of the Godrej group since the late 1990s. In the late 1990s, the Godrej group initiated various training and development programs such as the TQM workshops, ‘Parivartan’, EVA training, GALLOP, Spark, e-Gyan, English language training, and BPO training. The case explains each of these programs in detail and the benefits that the group reaped from all these initiatives. The case ends with the shortcomings in Godrej’s training and development initiatives.

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Hyundai Motor

Hyundai Motor Co., formed in 1967, was a part of the large South Korean Chaebol – the Hyundai Group – until the group split in September 2000. In the last four decades, Hyundai managed to establish itself all over the world as a company producing reliable, technically sound and stylish automobiles.

The KCIC Advantage

University Packaged | Credit Transfer Programs

Eligibility Requirement

  • 65% overall

Preferred Subjects : Mathematics, Business Studies and/or Accounting are suggested, but NOT compulsory for application.

Candidate must have completed 10+2 with the above mentioned overall along with any of the following subjects:

Chemistry / Biotechnology / Biology / Technical Vocational subject / Physics / Computer Science / Information Technology / Informatics Practices / Agriculture / Engineering Graphics / Psychology / Economics / Fashion Studies / Any Language

as major subjects in regular stream from any education board within India – CBSE, ISC, Matriculation, NIOS, Any State Board or with International Boards – Cambridge AS & A Levels or IB Diploma/Certificate.

 

  • Clear the KCAT – King’s Cornerstone Aptitude Test

The KCAT is our premier standardized test and is required by students seeking admission into our Undergraduate courses*. The test is an online-based proctored exam that assess your skills in common topics encountered during your senior year (Grade 11 & 12) of school.

*Exemptions are available for students who have cleared the SAT exam. However, this is on a case-by-case basis. To assess your eligibility for exemption, Apply Now immediately!

What's Included in the Fees

  • Study/aquire 240 credit SU points in KCIC
  • Pearson BTEC L5 award (Business) – 240 credits
  • Year 3 transfer paperwork & Assistance
  • Visa & housing support
  • Bank loan guidance & assistance
  • Exam fess
  • eBooks & Studio charges
  • Portal access to LMS
  • Software access

Testimonial

Very content with my learning at KCIC, learning two years of my international program here has reduced the cost of study abroad by 60%, and I am excited about my international career.

Student Avatar Anish

KCIC offers a different learning environment, unconventional educational methods, with opportunities combined with industrial visits, workshops, and other things, to compete at international level.

Student Avatar Annie

I was studying Aeronautical in a traditional college, hearing Cornerstone I shifted from Bangalore and joined here. The foundation year started with direct aerospace units, unlike other colleges.

Student Avatar Joshua Ravi

Frequently Asked Questions

First, two years at Chennai campus is limited to 20-25 students per class. Every year we plan to recruit 250 to 300 students across all departments giving them the assured transfer to Melbourne campus. However, the final years at the Melbourne campus gives you the multicultural environment with 81,000 students studying across the RMIT.

Kings Cornerstone, one of the best colleges for international students will provide fundamental tools and equipment required for the first two years. The first two years at Kings Cornerstone is a solid foundation to advanced learning at RMIT Melbourne. Since the final years are planned in Melbourne, the facilities provided to students are world-class. They access the same materials, tools, technology what is currently used in the industry.

Take a virtual tour to RMIT manufacturing facility that you have access during the final years at Melbourne. Check out ‘This is Engineering at RMIT’, ‘EMBER – an engineering innovation’ RMIT’s New Academic Street and Telstra Challenge Projects at RMIT.

Most students enrol in our programs seeking a continuing career in their preferred field. The return on investment is very high if you chose to work in Melbourne, London, Toronto and Dublin when compared to the salaries paid in India. So, we recommend students seeking global career to enrol. If you are looking to return to India or seeking local placements or local jobs, then you don’t need to study at Kings Cornerstone or take study abroad route, there are plenty on good local institutions in India who can help.

We are looking for a passionate learner willing to study realistically, apply reasoning and ability to learn by doing, but not someone who can memorise and write the whole book without practised knowledge. Hence, your higher secondary results do not make any weight in the selection process, except for your functional abilities. Your entry to our programs depends on your statement of purpose and a personal interview with the academic board but not your higher secondary marks. So plan well for your admission interview and rationalising SOP.

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Enquiries for Study Abroad Program


36, East Coast Rd,
Opposite to MGM Theme Park,
Muthukadu, Tamil Nadu 603112.