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Advertising and Marketing Communications,
B.Bus

Course Code

MAJ08981

Levels

AQF 7

Duration

1.5 Years

Location

Australia

Awarded By

UTS

Kings Cornerstone International College (KCIC) offers an exceptional pathway for students aiming to earn a prestigious degree in Advertising and Marketing Communications from the UTS University. This articulated program enables students who complete a two-year Higher National Diploma (HND) in Business ( Accounting and Finance) at KCIC to seamlessly transfer to the UTS University  to complete the Bachelor of Business in Advertising and Marketing Communications degree over the next one year. The degree covers a broad spectrum of topics to develop your quantitative skills and business acumen, including: Accoutning and Accountability, Economics for Business, People and Organisations, Financial Literacy, Business and Social Impact, Marketing and Customer Value, Consumer Behaviour, Marketing Research, Integrated Marketing Communication, Creative Advertising, Branding, Media PlanningDigital Marketing and Social Media and Professional Advertising Skills.

To qualify for this program, students must complete 2-year BTEC Higher National Diploma (HND) in Business ( Accounting and Finance), awarded by Pearson, which includes agreed equivalent modules recognised by the UTS University. This qualification provides 240 credits, allowing students to seamlessly transition into the third year of the  Bachelor’s degree program in Australia.

Upon graduating with a Bachelor of Business in Advertising and Marketing Communications, students can pursue various career options, including  Advertising Specialist, Business Analyst, Business Consultant, Business Development Manager, Digital Marketing Specialist, Entrepreneur, Marketing Specialist and Social Media Specialist. This pathway offers a streamlined and effective route to achieving a globally recognised degree, combining theoretical knowledge with hands-on learning to ensure that graduates are equipped to meet the evolving demands of the global business environment.

PROGRAM DETAILS

Core Modules

Accounting and Accountability

Economics for Business

People and Organisations

Responsible Evidence Based Decisions

 

 

Core Modules

Marketing and Customer Value

Financial Literacy

Business and Social Impact

Accounting, Business and Society

Core Modules

Consumer Behaviour

Marketing Research

Integrated Marketing Communication

Creative Advertising

Applied Project in Advertising and Marketing Communication (Capstone)

Branding

Digital Marketing and Social Media

Strategic Communication Design

Media Planning

Laws and Ethics for Managers

More information on the modules

Visit the course handbook at UTS University Handbook

Direct entry into the third year of the Bachelor of Business  in Advertising and Marketing Communications program, students need to meet below  requirements:

  • Successfully complete the 2-year BTEC HND in Business (Accounting and Business) at KCIC.
  • Pass the 240-credits UTS University agreed modules at HND level.
Entry Requirements
Merit
HND Business (Accounting and Finance)

Standard Fees*: AU$46,752 /per year

*Check UTS University website. 

UPSIDES

The 1.5-years Bachelor of Business in Advertising and Marketing Communications is exclusively offered to Kings Cornerstone International College students who have successfully completed the HND Business ( Accounting and Finance). Key benefits include:

– Receive a full Bachelor of Business degree awarded by UTS University, Australia.
– Save on tuition and living expenses by completing the first two years in India.
– Complete the compulsory third year in Australia, gaining global exposure.
– Access world-class resources and a global network.
– Qualify for a post-study work visa*, improving chances for permanent residency and global career opportunities.
– Transfer with your peers for a supportive, collaborative learning experience.

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PROFESSIONAL GROWTH PLAN

Upon completing the Bachelor of  Business at UTS University, you can further your studies by pursuing courses such as Master’s, PhD, Graduate Diploma, or Graduate Certificate in various business specialisations.

By combining your Bachelor’s degree program in Australia, you will be eligible for a 2-year Post-Study Work Visa, enabling you to gain valuable work experience, build industry connections, and explore long-term career opportunities in Australia.

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Salary
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Placement
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