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Marketing Research Case Study

Marketing Research Case Study #1: Social Media’s Halo Effect on Organic Search
Is a mention without a link worth anything? It can be! This case study from the Level Ten Design blog recounts the effects on a client’s traffic after Selena Gomez mentioned the business on Twitter. The author guesses that the reach of that tweet, including retweets, was well over a million, and the site’s analytics saw a huge boost in organic traffic and brand-related keyword searches (what he called “a halo effect)

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