Catchy title or needless deception
Deana began pursuing a story on a pharmaceutical company which had recently come out with a possible cancer treatment. After a thorough investigation, Deana’s own research raised questions about the key drug in the treatment. In the 1970s it had been found to dangerously cut off the blood supply in pregnant women. The development of the medicine was still in its early stages and Deana wanted to make it clear in her report that it had yet to pass all the required tests. The promotions department wanted to title her piece: The Answer to Cancer.” But Deana disagreed as she felt the title didn’t agree with the tone of the article.